About us
"We dare to seduce through creativity and fashion above all else, because PIERA means luxury, refinement and beauty!"
From concept to creation, each piece is born from a passion for design, heritage and a commitment to quality. Our roots lie in the excellence of Italian design and Romanian craftsmanship, and our collections combine sartorial expertise with innovation.
Every stitch, every material, every silhouette is carefully thought out in our own atelier – designed to empower, inspire confidence and celebrate individuality.
OUR STORY
Piera Lingerie was born from a shared vision of two entrepreneurs, Gabriela Cirstean and Paola Garri, who transformed their passion for the art of lingerie into a brand that symbolizes effortless elegance.
In the 1990s, Paola and Gabriela began their first collaboration. Paola, along with her brother Luca and their mother Pierangela, began producing lingerie in Romania for their private Italian lingerie company. This initial collaboration with Gabriela marked the beginning of an ambitious and transformative journey.
NUMELE PIERA
With their vast industry expertise, they founded Piera Lingerie to bring their unique vision of lingerie to life – a brand dedicated to celebrating the body and soul, where artisanal craftsmanship meets the joy of self-expression.
The name Piera has a deep meaning for our founders. In the early days of the brand, Gabriela felt a strong desire to honor Paola’s mother, Pierangela –
a true pioneer in the Italian lingerie industry. Her values, vision and visionary spirit continue to inspire Piera Lingerie today. Today, Piera Lingerie perfectly combines the excellence of Italian design with Romanian artisanal craftsmanship, offering lingerie of effortless elegance and superior quality.
DE LA IDEE LA REALITATE
Din 2002, la Piera Lingerie, fiecare piesă începe cu o viziune care prinde contur printr-un proces creativ meticulos.
În atelierul nostru intern, echipa de design concepe cu grijă fiecare colecție, inspirându-se din cele mai noi tendințe, excelența sartorială și nevoile în continuă schimbare ale femeii moderne.
De la selectarea celor mai fine materiale până la prototipurile și rafinarea fiecărei siluete, supraveghem fiecare etapă a producției cu precizie și atenție.
Menținând un control total asupra procesului nostru de fabricație în facilitățile noastre, asigurăm că fiecare piesă reflectă angajamentul nostru neclintit față de calitate, inovație și confort.
FROM IDEA TO REALITY
Since 2002, at Piera Lingerie, each piece begins with a vision that takes shape through a meticulous creative process.
In our in-house atelier, the design team carefully conceives each collection, drawing inspiration from the latest trends, sartorial excellence, and the ever-changing needs of the modern woman.
From selecting the finest materials to prototyping and refining each silhouette, we oversee every stage of production with precision and attention.
By maintaining total control over our manufacturing process in our facilities, we ensure that every piece reflects our unwavering commitment to quality, innovation and comfort.
Împreună, Gabriela și Paola, au construit mai mult decât o marcă, au creat o sărbătoare a feminității, puterii și frumuseții.
OUR PHILOSOPHY: A BRAND FOR BODY AND SOUL
At Piera, lingerie is designed for the body and the soul. We believe in the power of beautifully crafted pieces that make you feel truly confident and sophisticated.
Whether it's delicate lace details or perfectly tailored essentials, our collections are created to complement your every moment – embracing comfort and beauty in equal measure.
Experience Piera Lingerie in our store in Cluj, through our global retail partners or online.
