Piera came to life in 2002 as a natural consequence of the experience gathered in the lingerie production system and also of our desire to penetrate the market with a quality product which could represent us.

Considering all this, as well as the fine cooperation with our partners from Italy, we have decided to launch a new brand in Romania, which could satisfy the necessities and exigencies of a pretentious client. Beginning with 2002 we produced small collections of lingerie in order to test the market’s demands. Piera’ s products imposed themselves on the market in Cluj-Napoca and other towns, being already famous and appreciated for the quality of execution, the colors and the fabrics from which they are made of.

In 2005 we launched Piera Long Line. The Continuous Line or Long Line means firstly product lines which stake out the natural features and the comfort of cotton, the dynamism and resilience of the microfiber, the refinement and transparence of a smooth tulle, the sensuality and delicacy of lace. In addition, according to the fashion tendencies and according to the various seasons, Piera launches every year two collections. Piera‘s collections address to the refined, elegant, sensual women, with good taste, but also to the teenagers who appreciate quality and style.

 For the future Piera has in plan the expansion of the product range and the increase of the quality and standards for lingerie.

We dare to seduce through creativity and fashion above all, because PIERA means luxury and refinement, beauty and elegance.

The winning combination of high-quality products, romance and imagination has won loyal customers. The brand's collections, which are updated twice  a year, are adored by  both  men and women alike because they offer a natural sophisticated  look; an approach that is more subtle and receptive to modern needs.

Piera’s definition

Really beautiful things are not looking to deliberately stand out, they are already self-evident.

Piera is our vision of femininity.

Enjoy our lingerie   vision!



Piera Lingerie is established in Cluj-Napoca, Cluj County, Romania.



Piera reaches to more than 200 retail partners all over the country.



Piera launches the first basic collection, all day underwear for women.



Piera has its first printed catalogue.



Piera’s image for this year was the famous Madalina Ghenea , posing for the first basic collection printed catalog.



Piera increases the number of products and begins to produce men’s underwear under Pier@men brand.



Piera launches new products and designs in the first swimwear collection for women and opens the online shop: shop.piera.ro



Piera celebrates 10 years on the market being present in more than 300 retail shops and also in all the major supermarkets: Auchan, Carrefour and Cora.



Piera‘s first collection for men swimwear and first presence to Moscow lingerie fair, the first approach to Russian market.



New Piera website: www.piera.ro